SEO

Understand subfolders and how they relate to website structure. Learn the role of subfolders in a URL and why they're important for SEO.

Learn about subdomains, a key part of the Domain Name System (DNS) and URLs. Understand them with simple examples and how-to instructions.

Learn about referring URLs, which digital marketing and SEO tools use to measure and report web traffic.

Learn about Traffic Potential (TP), an SEO metric developed by Ahrefs for understanding keyword potential and value.

Learn about orphan pages and why they aren't great for SEO. Discover simple ways of identifying and fixing orphan pages with this guide.

This guide covers the basic of Search Experience Optimization (SXO), including its benefits and how to improve your search experience.

Ecosia is a privacy-focused search engine that uses profits to plant trees. Learn about the company and SEO considerations for search.

Learn about SGE, a generative AI feature for Google Search results.