Digital Marketing
All articles covering digital marketing on the site. Find the essentials, best practices, and software tips.
Referring URL: Meaning, Basics & Marketing Tactics
Learn about referring URLs, which digital marketing and SEO tools use to measure and report web traffic.
Vanity URL: Meaning, Examples & Best Practices
Vanity URLs are memorable web addresses that redirect to another page. This guide covers the basics and how to manage them.
Content Marketing vs. Digital Marketing: Basics & Differences
Explore the differences between digital marketing and content marketing. Find details, examples, and distinctions for these strategies.
Content Brief: Meaning, Common Components & Best Practices
Discover what content briefs are and their role in creating strong online content. Learn how to make briefs with our tips and best practices.
Key Performance Indicator (KPI): Meaning & Examples
Key Performance Indicators (KPIs) are important for reaching goals. Learn how to use KPIs and why it's essential to measure performance.
Conversion Rate Optimization (CRO): Meaning & Essential Tips
Learn about Conversion Rate Optimization (CRO) and how it can maximize the value of your visitors. Discover popular tools and what to test.
A/B Testing: Basics and How to Start
Learn about A/B testing and how it can improve user engagement and conversion rates. Discover popular A/B testing tools and best practices.
Organic Traffic: Basics and How to Increase It
Learn how to increase organic traffic to your website with effective SEO practices, quality content creation, and online networking.