TCB Studio
Paid Search

PPC Services

Targeted ads that quickly drive traffic and sales, including local campaigns for Kansas City-area demand

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Paid Ads That Pay Off

Pay-per-click advertising can generate leads and traffic quickly — but only when the targeting, bidding, and creative decisions are aligned with what the business actually needs. Without that alignment, PPC budgets disappear fast with little to show for it.

This service covers search and display campaigns designed around your business goals, your audience, and your local market. The focus is on getting the most from your budget rather than maximizing spend or impressions.

How It Works

Our proven process for delivering results

1

Campaign Strategy

I research your market, competitors, audience, and geographic priorities to build a targeted campaign plan.

2

Ad Creation & Setup

I write compelling ad copy, design creatives, and set up tracking so I can measure what works.

3

Launch & Optimization

I launch campaigns, monitor performance daily, and continuously optimize bids, keywords, and creatives.

4

Reporting & Scaling

I provide monthly reports with clear ROI data and scale what's working to maximize results.

What\'s Included

Google Ads

Search, Display, and Shopping campaigns structured with tight keyword targeting, negative keyword lists, and ad copy matched to search intent.

Meta Ads

Facebook and Instagram campaigns built around audience targeting, creative testing, and objectives aligned to your actual business goals.

Retargeting campaigns

Audience-based retargeting that keeps your brand visible to people who visited your site or engaged with your content but did not convert.

Geo-targeting and service-area segmentation

Campaign targeting scoped to specific cities, zip codes, or radius areas so your budget is focused on the markets where you actually want leads.

Landing page optimization

Landing page review and improvements so the page visitors arrive on matches the ad message and is set up to convert traffic into leads or sales.

Conversion tracking setup

Form submissions, calls, and purchases tracked back to the campaigns that drove them so you know which spend is generating real results.

A/B testing and optimization

Structured tests on ad copy, audiences, and bidding strategies with regular review cycles to improve performance as data accumulates.

PPC Packages

Project-based options for auditing or building campaigns, plus ongoing management for businesses that want active optimization month over month. Ad spend is always separate and stays under your control.

Standard package

Campaign Audit

A clear-eyed review of your existing Google Ads account

$349

Timeline: 3–5 days

What's Included

  • Full Google Ads account review: campaign structure, match types, bidding strategy, and Quality Score analysis
  • Search term report audit — what you're actually paying for vs. what you should be targeting
  • Ad copy review: relevance, messaging, and extension usage
  • Conversion tracking verification — are you measuring the right things?
  • Wasted spend identification: negatives gaps, irrelevant placements, and bid inefficiencies
  • Landing page alignment check — do your ads and pages match in intent and message?
  • Prioritized action list: what to fix first, what to pause, and what to test
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Most Popular

Campaign Build

A properly structured Google Ads campaign built and launched for you

$899

Timeline: 1–2 weeks

What's Included

  • Keyword research and match-type strategy for your service and target area
  • Campaign and ad group structure built around intent — not just dumped into one group
  • Ad copy written for up to 3 ad groups (responsive search ads + ad extensions)
  • Negative keyword list built before launch
  • Conversion tracking setup: form fills, calls, or purchases — whatever matters for your business
  • Bidding strategy recommendation and initial setup
  • Google Analytics 4 + Ads linking and goal configuration
  • Launch walkthrough and 30-day check-in call
  • Ad spend billed separately — stays in your account
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Standard package

Build + 3-Month Management

Full campaign build plus three months of active management

$1,799

Timeline: Build in 1–2 weeks, then 3 months active

What's Included

  • Everything in Campaign Build
  • Monthly search term pruning and negative keyword expansion
  • Bid and budget adjustments based on performance data
  • Ad copy testing — rotating variations and pausing underperformers
  • Monthly performance report: spend, clicks, conversions, cost-per-lead, and what changed
  • Landing page feedback as data comes in
  • Priority Slack or email access during active management period
  • End-of-engagement handoff: documented account state and recommended next steps
  • Ad spend billed separately — stays in your account
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Standard package

Ongoing Management

Monthly campaign management after the initial build or optimization phase

$500/mo

What's Included

  • Monthly search term review and negative keyword updates
  • Bid and budget adjustments based on performance trends
  • Ad copy rotation and testing
  • Monthly performance report with clear next steps
  • Landing page recommendations as data supports changes
  • Conversion tracking maintenance and troubleshooting
  • Direct access for questions and budget decisions
  • Ad spend billed separately — stays in your account
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Not sure which fits? Tell me whether you have existing campaigns running or are starting from zero, and roughly what you're spending or planning to spend.

Ask Which Package Fits

Other Ways to Work Together

Not ready for a full package yet — or not sure which one fits? You can also start with a quick consultation, get hourly help, or open a scoped contract inquiry.

Standard package

Website Consultation

Focused review and practical direction

From $75

Timeline: 30-90 minute sessions

Best when you want expert input before deciding whether the work should become hourly support, a scoped project, or something you handle internally.

What's Included

  • Focused strategy session over Google Meet
  • Useful for website, SEO, content, platform, or local visibility questions
  • Practical recommendations and next-step guidance
  • Good fit when you need clarity before deciding what to do next
Book Session
Most Flexible

Hourly Work

Flexible implementation and cleanup

$125/hour

Timeline: Scheduled as availability allows

Best when the work is clear enough to start, but you need senior help executing it without turning it into a larger contract.

What's Included

  • Flexible hands-on support without a retainer
  • Good for fixes, cleanup, page updates, QA, and implementation follow-through
  • Works well after an audit, consultation, or internal planning session
  • Clear hourly billing for focused work
Request Hourly Help
Standard package

Contract Service

Scoped project or ongoing service agreement

Custom scope

Timeline: Defined after discovery

Best when the work needs a defined scope, recurring support, or a more formal service agreement instead of ad hoc hourly help.

What's Included

  • Scoped project or ongoing engagement
  • Useful when the work spans multiple services or requires coordination over time
  • Scope, cadence, and budget defined before work begins
  • Best for contract servicing rather than one-off task support
Discuss Scope

Not sure which path fits? Send the context and I can point you toward the simplest next step.

Ask About Fit

PPC Advertising with a Kansas City operating base

PPC Advertising can be framed for local, regional, or remote work without sounding like a generic city page. The point is to keep the real market context visible when it helps the offer make sense.

  • PPC Advertising that matches the market instead of a filler-heavy location template
  • Location language that reflects how the business actually sells and delivers
  • A page that still reads naturally when the work is local, regional, or remote

Operating base

The business is anchored in Overland Park, Kansas, so the local context can be stated directly instead of implied with vague SEO language.

How work gets done

Some projects need a nearby partner. Others are better handled remotely. The copy can say that plainly and still feel intentional.

Metro reach

We support Overland Park, Lenexa, Olathe, Shawnee, Prairie Village, Leawood, and the wider KC metro.

Remote delivery

When geography is not the selling point, the section can still support remote work without losing credibility.

Who This Is For

PPC Advertising works best for:

Businesses launching new products or services

Kansas City businesses that need faster local lead generation while SEO builds

Seasonal campaigns with tight timelines

Companies wanting predictable lead generation

E-commerce stores looking to scale revenue quickly

What This Doesn't Include

PPC is a paid channel management service — organic, content, and creative production work are separate.

Not SEO or organic search — paid and organic are complementary but managed differently

Not content writing, blog production, or editorial strategy

Not large-scale ad creative production — basic copy is included, but video, photography, or graphic design at scale is not

Not social media management beyond paid social ad placements

Not a guarantee of specific cost-per-lead or ROAS targets

About

About TCB Studio

Learn more

Targeting that reduces wasted spend

Proper keyword match types, negative keyword lists, and audience exclusions keep budget focused on searches that are actually likely to convert.

Ad copy tied to intent

The ad needs to match what the searcher expects to find — and the landing page needs to follow through on the promise. I manage both sides of that connection.

Ongoing optimization, not set and forget

Campaigns improve with data. I review performance regularly, cut what is not working, and reinvest in what is — so results improve over time rather than plateauing.

Frequently Asked Questions

What budget do I need for PPC?
It varies by industry. I recommend starting with at least $1,500-$3,000/month in ad spend to get meaningful data, plus my management fee.

How quickly will I see results?
PPC is fast—campaigns can start driving traffic within days. However, optimization takes 2-3 months to really dial in and maximize ROI.

Do you manage the ad budget?
You set the budget, I manage it. You maintain control over spending, and I optimize within those parameters for the best possible return.

Can PPC help me target Kansas City-area customers specifically?
Yes. I can segment campaigns by city, radius, or service area so your budget is focused on the parts of the Kansas City metro where you actually want more calls, leads, or sales.