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Operating base
The business is anchored in Overland Park, Kansas, so the local context can be stated directly instead of implied with vague SEO language.
Expert Keyword Strategies
Keyword Research Services
Identify the topics, queries, and intent patterns that should shape your SEO, service pages, and content decisions.
Research That Actually Shapes Your SEO
Keyword research is the foundation of useful SEO work. Without it, content and page optimization tend to drift — chasing high-volume terms with unclear intent or missing the specific queries your target audience actually uses.
This service produces a prioritized keyword map and strategy you can use to guide service pages, location pages, blog content, and ongoing SEO decisions. It works as a standalone starting point or as the first step before a longer SEO engagement.
How It Works
Our proven process for delivering results
1
Competitive Analysis
I analyze what keywords your competitors rank for, how they are positioned in organic and local search, and where your best gaps exist.
2
Keyword Research
I identify keywords across all stages of the buyer journey: awareness, consideration, and decision. That includes local modifiers, service-area phrases, and the actual language people use when they are ready to buy.
3
Opportunity Scoring
I score keywords by search volume, competition, commercial intent, and SERP layout so we can prioritize early wins, local opportunities, and longer-term growth targets.
4
Strategy Roadmap
I deliver a prioritized keyword strategy with recommendations on content, service pages, local landing pages, and targeting approach so the research turns into real execution.
What's Included
Comprehensive keyword research across all categories
Build a fuller picture of how people search across your core services, adjacent topics, and supporting questions so the strategy is not too narrow.
Long-tail keyword opportunity identification
Find lower-competition, higher-intent phrases that are often easier to win and more likely to convert than broad vanity terms.
Keyword difficulty and intent analysis
Separate informational, commercial, and transactional intent so your pages target the right searcher at the right stage.
Search volume and trend analysis
Review demand patterns, seasonality, and momentum so you can prioritize what matters now versus what should be built over time.
SERP feature analysis
Review snippets, map pack results, AI Overviews, and other SERP elements to understand what kind of content actually has a chance to win visibility.
Geo-modifier and local keyword mapping
Map city, suburb, and service-area phrases for Overland Park, Kansas City, and nearby markets when local discovery is part of the growth plan.
Content and page mapping recommendations
Connect target terms to the right existing pages or new content opportunities so the research turns into a usable publishing roadmap.
Service page and local landing page recommendations
Identify where dedicated service pages or local landing pages can better match search intent and support stronger organic relevance.
Competitor gap analysis
Compare what competing sites are ranking for versus what you are missing so you can focus on realistic opportunities instead of guessing.
Keyword Research Pricing
Three tiers depending on how much depth you need: a focused keyword list, a broader opportunity map, or a full content-planning document.
Standard package
Quick Keyword Map
A focused a la carte keyword PDF
$300
Best when you want direction quickly without paying for a broader research package.
What's Included
- Research across one primary service or topic cluster
- Core terms, supporting terms, and search-intent notes
- Short PDF summary based on Semrush research
- Quick prioritization guidance
- Suggested page or content targets
Recommended
Opportunity Research
The best fit for most keyword projects
$500
A balanced a la carte package for businesses that want a more useful research document without turning it into a major strategy engagement.
What's Included
- Broader research across several related topics or services
- Intent notes and opportunity prioritization
- Basic competitor gap review in Semrush
- Suggested page and content recommendations
- Clearer grouping of near-term opportunities
Standard package
Strategy Map
A deeper a la carte research package
$750
Best when the research needs to support a broader publishing or service-page plan, but you still want this as a defined one-off deliverable.
What's Included
- Deeper research across a wider keyword set
- Stronger opportunity scoring and competitive context
- Content cluster or service-page mapping
- A more detailed PDF with clearer prioritization for near-term and next-step targets
Other Ways to Work Together
Not ready for a full package yet or not sure which one fits? You can also start with a quick consultation, get hourly help, or open a scoped contract inquiry.
Standard package
Website Consultation
Focused review and practical direction
From $75
Timeline: 30-90 minute sessions
Best when you want expert input before deciding whether the work should become hourly support, a scoped project, or something you handle internally.
What's Included
- Focused strategy session over Google Meet
- Useful for website, SEO, content, platform, or local visibility questions
- Practical recommendations and next-step guidance
- Good fit when you need clarity before deciding what to do next
Most Flexible
Hourly Work
Flexible implementation and cleanup
$125/hour
Timeline: Scheduled as availability allows
Best when the work is clear enough to start, but you need senior help executing it without turning it into a larger contract.
What's Included
- Flexible hands-on support without a retainer
- Good for fixes, cleanup, page updates, QA, and implementation follow-through
- Works well after an audit, consultation, or internal planning session
- Clear hourly billing for focused work
Standard package
Contract Service
Scoped project or ongoing service agreement
Custom scope
Timeline: Defined after discovery
Best when the work needs a defined scope, recurring support, or a more formal service agreement instead of ad hoc hourly help.
What's Included
- Scoped project or ongoing engagement
- Useful when the work spans multiple services or requires coordination over time
- Scope, cadence, and budget defined before work begins
- Best for contract servicing rather than one-off task support
Not sure which path fits? Send the context and I can point you toward the simplest next step.
Ask About FitKeyword Research with a Kansas City operating base
Keyword Research can be framed for local, regional, or remote work without sounding like a generic city page. The point is to keep the real market context visible when it helps the offer make sense.
- Keyword Research that matches the market instead of a filler-heavy location template
- Location language that reflects how the business actually sells and delivers
- A page that still reads naturally when the work is local, regional, or remote
How work gets done
Some projects need a nearby partner. Others are better handled remotely. The copy can say that plainly and still feel intentional.
Metro reach
We support Overland Park, Lenexa, Olathe, Shawnee, Prairie Village, Leawood, and the wider KC metro.
Remote delivery
When geography is not the selling point, the section can still support remote work without losing credibility.
Who This Is For
Keyword Research works best for:
Businesses starting SEO and needing direction
Companies looking to expand into new markets
Overland Park and Kansas City service businesses that need better local keyword targeting
Teams planning content and needing keyword priorities
Anyone wanting data to guide marketing decisions
What This Doesn't Include
Keyword research is a strategy and deliverable engagement. Implementation and content production are separate services.
Not content writing. The deliverable is a research document and strategy, not finished pages or posts
Not ongoing SEO implementation — if you need someone to build out what the research reveals, scope that separately
Not PPC keyword strategy by default — paid and organic keyword needs often diverge and should be scoped distinctly
Not a guarantee that targeting specific keywords will produce specific rankings
About
About TCB Studio
Intent matters more than volume
High search volume means nothing if the intent does not match your offer. Good keyword research separates the terms worth targeting from the ones that pull in the wrong traffic.
Turns into a content roadmap
Research does not end at a spreadsheet. The output is prioritized, organized, and tied to specific pages or content opportunities you can act on.
Local and national coverage
Whether you need city-level keyword targeting for Kansas City and Overland Park or national reach, the research is scoped to where your business actually competes.
Frequently Asked Questions
Do you do ongoing keyword research?
Yes. I can provide recurring research and updates so your roadmap stays aligned to new products, services, and search trends.
Which tools do you use?
I use tools like Ahrefs, Google Search Console, GA4, Google Business Profile data when local visibility matters, and manual SERP reviews to validate intent, local relevance, and difficulty. No single tool drives the whole plan.
How often should I update my keyword strategy?
At least quarterly, or whenever you launch new offerings or see shifts in demand. Search behavior changes and your plan should too.
Can you help with local keyword targeting in Overland Park?
Yes. I can map local-intent keywords, city modifiers, and service-area queries so your content and service pages are better aligned to the terms people in Overland Park, Johnson County, and nearby markets actually use when they are looking for help.
Find Out What Your Customers Are Searching For
Tell me about your business, your main services or products, and the markets you want to rank in. I will build research that gives you a clear direction.