TCB Studio
Expert Keyword Strategies

Keyword Research Services

Identify the topics, queries, and intent patterns that should shape your SEO, service pages, and content decisions.

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How It Works

Our proven process for delivering results

1

Competitive Analysis

I analyze what keywords your competitors rank for, how they are positioned in organic and local search, and where your best gaps exist.

2

Keyword Research

I identify keywords across all stages of the buyer journey: awareness, consideration, and decision. That includes local modifiers, service-area phrases, and the actual language people use when they are ready to buy.

3

Opportunity Scoring

I score keywords by search volume, competition, commercial intent, and SERP layout so we can prioritize quick wins, local opportunities, and longer-term growth targets.

4

Strategy Roadmap

I deliver a prioritized keyword strategy with recommendations on content, service pages, local landing pages, and targeting approach so the research turns into real execution.

What's Included

Comprehensive keyword research across all categories

Build a fuller picture of how people search across your core services, adjacent topics, and supporting questions so the strategy is not too narrow.

Long-tail keyword opportunity identification

Find lower-competition, higher-intent phrases that are often easier to win and more likely to convert than broad vanity terms.

Keyword difficulty and intent analysis

Separate informational, commercial, and transactional intent so your pages target the right searcher at the right stage.

Search volume and trend analysis

Review demand patterns, seasonality, and momentum so you can prioritize what matters now versus what should be built over time.

SERP feature analysis

Review snippets, map pack results, AI Overviews, and other SERP elements to understand what kind of content actually has a chance to win visibility.

Geo-modifier and local keyword mapping

Map city, suburb, and service-area phrases for Overland Park, Kansas City, and nearby markets when local discovery is part of the growth plan.

Content and page mapping recommendations

Connect target terms to the right existing pages or new content opportunities so the research turns into a usable publishing roadmap.

Service page and local landing page recommendations

Identify where dedicated service pages or local landing pages can better match search intent and support stronger organic relevance.

Competitor gap analysis

Compare what competing sites are ranking for versus what you are missing so you can focus on realistic opportunities instead of guessing.

Keyword Research Pricing

Choose the level of research that fits whether you need a quick keyword PDF, a more useful opportunity set, or a broader content-planning document.

Standard package

Quick Keyword Map

A simple a la carte keyword PDF

$100

Best when you want direction quickly without paying for a broader research package.

What's Included

  • Research across one primary service or topic cluster
  • Core terms, supporting terms, and search-intent notes
  • Short PDF summary based on SEMrush research
  • Quick prioritization guidance
  • Suggested page or content targets
Choose This Option
Recommended

Opportunity Research

The best fit for most keyword projects

$175

A balanced a la carte package for businesses that want a more useful research document without turning it into a major strategy engagement.

What's Included

  • Broader research across several related topics or services
  • Intent notes and opportunity prioritization
  • Basic competitor gap review in SEMrush
  • Suggested page and content recommendations
  • Clearer grouping of near-term opportunities
Choose This Option
Standard package

Strategy Map

A deeper a la carte research package

$250

Best when the research needs to support a broader publishing or service-page plan, but you still want this as a defined one-off deliverable.

What's Included

  • Deeper research across a wider keyword set
  • Stronger opportunity scoring and competitive context
  • Content cluster or service-page mapping
  • A more detailed PDF with clearer prioritization for near-term and next-step targets
Choose This Option
Ask About Fit

Other Ways to Work Together

Not ready for a full package yet — or not sure which one fits? You can also start with a quick consultation, get hourly help, or open a scoped contract inquiry.

Standard package

Website Consultation

Focused review and practical direction

From $75

Timeline: 30-90 minute sessions

Best when you want expert input before deciding whether the work should become hourly support, a scoped project, or something you handle internally.

What's Included

  • Focused strategy session over Google Meet
  • Useful for website, SEO, content, platform, or local visibility questions
  • Practical recommendations and next-step guidance
  • Good fit when you need clarity before deciding what to do next
Book Session
Most Flexible

Hourly Work

Flexible implementation and cleanup

$125/hour

Timeline: Scheduled as availability allows

Best when the work is clear enough to start, but you need senior help executing it without turning it into a larger contract.

What's Included

  • Flexible hands-on support without a retainer
  • Good for fixes, cleanup, page updates, QA, and implementation follow-through
  • Works well after an audit, consultation, or internal planning session
  • Clear hourly billing for focused work
Request Hourly Help
Standard package

Contract Service

Scoped project or ongoing service agreement

Custom scope

Timeline: Defined after discovery

Best when the work needs a defined scope, recurring support, or a more formal service agreement instead of ad hoc hourly help.

What's Included

  • Scoped project or ongoing engagement
  • Useful when the work spans multiple services or requires coordination over time
  • Scope, cadence, and budget defined before work begins
  • Best for contract servicing rather than one-off task support
Discuss Scope

Not sure which path fits? Send the context and I can point you toward the simplest next step.

Ask About Fit

Keyword Research with a Kansas City operating base

Keyword Research can be framed for local, regional, or remote work without sounding like a generic city page. The point is to keep the real market context visible when it helps the offer make sense.

  • Keyword Research that matches the market instead of a filler-heavy location template
  • Location language that reflects how the business actually sells and delivers
  • A page that still reads naturally when the work is local, regional, or remote

Operating base

The business is anchored in Overland Park, Kansas, so the local context can be stated directly instead of implied with vague SEO language.

How work gets done

Some projects need a nearby partner. Others are better handled remotely. The copy can say that plainly and still feel intentional.

Metro reach

We support Overland Park, Lenexa, Olathe, Shawnee, Prairie Village, Leawood, and the wider KC metro.

Remote delivery

When geography is not the selling point, the section can still support remote work without losing credibility.

Is This Right for You?

Keyword Research works best for:

Businesses starting SEO and needing direction

Companies looking to expand into new markets

Overland Park and Kansas City service businesses that need better local keyword targeting

Teams planning content and needing keyword priorities

Anyone wanting data to guide marketing decisions

Frequently Asked Questions

Do you do ongoing keyword research?
Yes. I can provide recurring research and updates so your roadmap stays aligned to new products, services, and search trends.

Which tools do you use?
I use tools like Ahrefs, Google Search Console, GA4, Google Business Profile data when local visibility matters, and manual SERP reviews to validate intent, local relevance, and difficulty. No single tool drives the whole plan.

How often should I update my keyword strategy?
At least quarterly, or whenever you launch new offerings or see shifts in demand. Search behavior changes and your plan should too.

Can you help with local keyword targeting in Overland Park?
Yes. I can map local-intent keywords, city modifiers, and service-area queries so your content and service pages are better aligned to the terms people in Overland Park, Johnson County, and nearby markets actually use when they are looking for help.