TCB Studio
Email Campaigns

Email Marketing Services

Use email strategy and automation to strengthen retention, follow-up, and repeat engagement without overcomplicating the channel.

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How It Works

Our proven process for delivering results

1

Strategy & Planning

I define your audience segments, campaign goals, and email cadence. That includes local audience opportunities, promotions, and retention goals when you serve markets like Overland Park and Kansas City.

2

Setup & Integration

I'll configure your email platform (Mailchimp, Constant Contact, Brevo, etc.), set up automation workflows, and integrate with your website, CRM, and local lead capture points.

3

Content & Design

I create email templates, write compelling copy, and design campaigns that look great on all devices and drive clicks.

4

Send & Optimize

I launch campaigns, track performance (opens, clicks, conversions), and continuously optimize based on real data.

What's Included

Email platform setup and configuration

List segmentation and audience targeting

Automated email sequences (welcome series, nurture, abandoned cart)

Newsletter design and copywriting

Local campaign messaging for promotions, events, and service-area updates

A/B testing for subject lines and content

Integration with forms, CRM, and e-commerce platforms

Performance tracking and reporting

Review, referral, and re-engagement email flows for local businesses

Deliverability optimization

Email Marketing Pricing

These retainers are designed for small businesses that want email to do a better job supporting leads, customers, and follow-up.

Standard package

Newsletter Basics

A light retainer for keeping email active

$400/mo

Best when you want a basic recurring email presence without a more involved automation program.

What's Included

  • One recurring email send or newsletter each month
  • Light list and template support
  • Basic performance review and next-step notes
  • Platform cost billed separately

Best for: Businesses that want a cleaner monthly newsletter rhythm and basic email support.

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Recommended

Email Nurture

The best fit for most small-business email programs

$700/mo

A balanced retainer for businesses that want email to play a more active role in nurture and retention.

What's Included

  • Recurring campaigns or newsletters each month
  • Light automation or nurture-flow support
  • Template and copy guidance
  • Monthly performance summary
  • Platform cost billed separately

Best for: Businesses that want recurring campaigns plus stronger follow-up and simple automation.

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Standard package

Lifecycle Program

A deeper retainer for more active email programs

$1,000/mo

Best when email is becoming a more meaningful lifecycle or retention channel for the business.

What's Included

  • Broader campaign and automation support each month
  • More involved segmentation and nurture planning
  • Template, copy, and conversion feedback
  • Performance review with iteration recommendations
  • Platform cost billed separately

Best for: Businesses that want deeper recurring email support across campaigns, automations, and optimization.

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Ask About Fit

Is This Right for You?

Email Marketing works best for:

E-commerce stores wanting to recover abandoned carts and drive repeat purchases

B2B companies nurturing leads through longer sales cycles

Service providers staying top-of-mind with past clients

Content creators and publishers growing engaged audiences

Overland Park and Kansas City businesses promoting repeat visits and local offers

Local businesses building customer loyalty and repeat visits

Frequently Asked Questions

Which email platform do you recommend?
It depends on your needs. Mailchimp is great for small businesses and e-commerce. Brevo (formerly Sendinblue) offers excellent deliverability and automation. For advanced needs, I can recommend platforms like ActiveCampaign or HubSpot. I'll recommend the best fit during discovery.

How often should I send emails?
It depends on your audience and goals. Weekly newsletters work well for content-driven businesses. E-commerce might send 2-3 times per week with promotions. B2B nurture sequences might be bi-weekly. I'll help you find the right cadence based on engagement data.

Can you help me grow my email list?
Yes. I can set up lead magnets, optimize signup forms, create pop-ups and embedded forms, and integrate with your website. Growing a quality list is part of my strategy.

Do you write email copy or just set up the platform?
I do both. I can handle the technical setup, template design, copywriting, and ongoing campaign management—or work with your team on just the pieces you need help with.

How do you measure email marketing success?
I track open rates, click-through rates, conversion rates, and revenue generated. I also monitor list growth, unsubscribe rates, and deliverability. You'll get clear, actionable reports showing what's working and what to improve.

Can email marketing support local SEO in Overland Park?
Yes. Email marketing does not replace local SEO, but it can strengthen it by driving repeat visits to local service pages, promoting reviews and referrals, keeping your brand top-of-mind, and helping you turn local traffic into returning customers. For Overland Park businesses, that means smarter follow-up with nearby audiences and stronger first-party customer relationships.