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Image Optimizer
Compress images, convert file types, and clean up file names before you upload them.
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Advanced configuration
Free Image Optimizer
Prep images faster.
This free image optimizer helps you prepare images before they go on a website. Upload one image or a full batch. Pick WebP, AVIF, JPEG, or PNG. Set the quality level. Then download the smaller files.
Use it for blog images, screenshots, product photos, service page graphics, and client assets. It is useful when you want lighter files but do not want to open a large design app.
For WordPress sites, this can save time before you open the media library. You can upload cleaner files to pages, posts, and WooCommerce products. You can also choose file names that are easier to read and manage.
Smaller images can help pages load faster. They can also reduce page weight. That matters for visitors on slow connections and for teams that publish many images each week.
Faster pages
Reduce file sizes so pages feel quicker and cleaner on desktop and mobile.
SEO-ready assets
Create optimized image files that support a more efficient, search-friendly publishing setup.
Quick workflow
Keep the interface focused on the actual task so you can optimize images and get out fast.
How to use it
Make image files smaller before they slow down your site.
Start with the largest images on the page. Big photos and screen shots often cause the most drag. Shrink those first. Then check icons and small graphics if the page still feels slow.
WebP is a good default for most sites. AVIF can make files even smaller, but some older tools may not read it. JPEG is still useful for photos. PNG is best when you need a crisp image with a clear background.
A quality setting near 80 is a good place to start. Move it down if you need a smaller file. Move it up if a photo starts to look soft, rough, or dull.
Before upload
Shrink files before adding them to WordPress. This keeps your media library cleaner from the start.
Batch images
Drop several files at once when you are preparing a blog post, case study, or product gallery.
Name files clearly
Use simple file names that describe the image. Clear names are easier to manage later.
Simple image tips
Small image habits can make each page feel faster.
Do not upload a huge photo if the page only shows it at a small size. Resize the photo first when you can. Then use this tool to make the file lighter.
Use a clear file name before the image goes live. A name like blue-office-desk.webp is easier to scan than IMG_4821.webp. It also helps your team find the file later.
Keep the image sharp enough for real people. A tiny file is not useful if the photo looks bad. Check the result before you add it to an important page.
Use alt text in WordPress after you upload the file. The file name helps with order and clean work. The alt text helps explain the image to people who cannot see it.
Quick check
A fast image check before you publish
Open the page and look at each image. Ask if the image needs to be that large. If it does not, make the file smaller.
Check the file name. Use plain words. Use a name that fits the image. Keep it short when you can.
Pick a file. Drop it in the box. Choose a file type. Press the button. Save the new file. Add it to your site.
Save the new file. Add it to the page. Then view the page on your phone. If it loads fast and still looks clear, you are in good shape.
This small habit can help each new post, page, and shop item feel better for real site visitors.
Image tool FAQ
Common questions about smaller image files
Can smaller images help SEO?
Yes. Smaller image files often load faster. Fast pages are easier for people to use, and that can support better search results.
Should I use WebP or AVIF?
Use WebP when you want a safe modern default. Try AVIF when the file must be very small and your site can use it.
What quality setting should I choose?
Start at 80. It usually keeps images clear while cutting file size. If the image looks rough, move the setting higher.
Can I optimize several images at once?
Yes. Select a batch of images, choose your settings, and run the optimizer. The tool returns the optimized files in one download.