Glossary

Learn about referring URLs, which digital marketing and SEO tools use to measure and report web traffic.

Learn about Traffic Potential (TP), an SEO metric developed by Ahrefs for understanding keyword potential and value.

Learn about orphan pages and why they aren't great for SEO. Discover simple ways of identifying and fixing orphan pages with this guide.

This guide covers the basic of Search Experience Optimization (SXO), including its benefits and how to improve your search experience.

Vanity URLs are memorable web addresses that redirect to another page. This guide covers the basics and how to manage them.

Learn about SGE, a generative AI feature for Google Search results.

Understand the basics of black hat SEO and why you should avoid its methods. While they can produce results, they almost always harm search performance.

Learn about white hat SEO and how it differs from black and grey hat techniques. Find the essentials and what you need to know about SEO strategies.

Learn about redirect chains, a common SEO issue. Find why they create problems and how to fix them for your site.