Web Analytics

Browse articles about web analytics, including related topics and tools.

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Referring URL: Meaning, Basics & Marketing Tactics

Learn about referring URLs, which digital marketing and SEO tools use to measure and report web traffic.
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Bounce Rate: Meaning & Engagement Metrics Basics

Learn what bounce rate is and why it's important for your website. Discover tips for reducing bounce rate and improving user engagement.
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Google Analytics

Get essential information about Google Analytics, a highly popular web analytics platform favored by most companies across the web.