Glossary
Guides on technology terms and common digital skills
Search Generative Experience (SGE): What It Means for SEO
Learn about SGE, a generative AI feature for Google Search results.
Traffic Potential (TP): Understand Ahrefs’ Keyword Metric
Learn about Traffic Potential (TP), an SEO metric developed by Ahrefs for understanding keyword potential and value.
Referring URL: Meaning, Basics & Marketing Tactics
Learn about referring URLs, which digital marketing and SEO tools use to measure and report web traffic.
Generative AI: Understand The Transformative Technology
Learn about generative AI, the incredibly powerful technology that has the world in a frenzy. Find features, popular tools, and how to use it.
Large Language Model (LLM): Basics & AI Significance
Understand the essentials of Large Language Models (LLMs). This powerful technology helps AI tools like ChatGPT understand and assist users.
LSI Keywords: Meaning & SEO Clarifications
This guide covers Latent Semantic Indexing (LSI) keywords and how they relate to SEO. Learn how to use related keywords effectively.
Digital Marketing: Basics & Key Components
Learn the core channels of digital marketing, including SEO, PPC, content marketing, social media, and related concepts.
AI Tokens: Building Blocks for Understanding Language
This guide covers the basics of AI tokens and how they’re used in tools like ChatGPT. Find details and how to estimate tokens by word count.
Swipe File: Meaning & How to Organize Your Inspiration
Learn about swipe files and how to use them to collect what inspires you. These can be for writing, design, or whatever you want to collect.
Prompt Engineering: Basics, Examples & Best Practices
Prompt engineering helps get better outputs from AI systems like ChatGPT and Midjourney. Learn the basics and how to get better results.
Customer Relationship Management (CRM) Basics & Top Tools
Understand what CRM is, its importance, and how to effectively implement it in your business. Learn about various types of CRM systems.
Nofollow Tag: Basics & SEO Best Practices
Learn about the nofollow tag, including how and when to use it. Discover the essentials for using this key SEO tag for managing crawlers.
Subdomain: Meaning, Examples & When to Use
Learn about subdomains, a key part of the Domain Name System (DNS) and URLs. Understand them with simple examples and how-to instructions.
Blogs: Basics, Importance & How to Start One
Understand the basics of blogs and why they’re important for online strategies. Discover their benefits and the essential steps to start one.
Keyword Cannibalization: Meaning & How to Avoid It
Learn about keyword cannibalization, an SEO term concerning internal competition for keywords. Find basic strategies and how to solve issues.
Negative Keywords: Basics, Uses & PPC Examples
Discover how negative keywords can reduce costs, improve conversion rates, and enhance ad relevance. Learn how to improve your campaigns.
Long-Tail Keywords: Meaning & Best Practices
Discover the power of long-tail keywords for SEO with this guide. Learn what they are, why they’re essential, and how to use them effectively.
Keyword: Meaning & SEO Essentials
Learn about keywords and their role in SEO. Discover different types of keywords and essential terms related to them.
Keyword Research: SEO Basics & How to Get Started
Discover how to drive quality traffic, understand user intent, and stay competitive. Find how to approach and continuously refine strategies.
Nofollow Links: Meaning, Basics & When to Apply Them
Learn about nofollow links, what they mean for SEO, and when to apply them. Find directions and considerations for using this important tag on your site.