Glossary
Guides on technology terms and common digital skills
Topical Authority: Meaning & Why It’s Important for SEO
Establishing topical authority is essential for content creators. Learn the importance of topical authority and improve your search traffic.
Title Tag: Meaning, Examples & SEO Best Practices
Learn about title tags, one of the most important topics in SEO. Title tags can determine a search listing’s main copy and ranking potential.
Technical SEO: Basics, Key Elements & How to Get Started
Learn about the importance of technical SEO and its key components, including website speed, mobile optimization, XML sitemaps, and more.
Task Management: Examples & Best Practices
Explore the essentials of task management. Learn to prioritize tasks effectively, delegate responsibilities, and use task management tools.
Target CPA: Basics and How to Set Yours
Learn about Target CPA, a feature in paid advertising that refers to the desired cost per action. Find more and examples with this guide.
Structured Data: Basics & SEO Tips
Find how structured data affects SEO and how you can use it to improve engagement. Entice searchers with well-structured, appealing content.
Sitemap: Meaning, Types & SEO Best Practices
Find the essentials you need for understanding sitemaps and how they can improve your SEO. Help search engine crawlers navigate your site.
Site Structure: Basics & SEO Best Practices
Learn about site structure and how to create a well-structured website. Discover best practices for organizing your content and navigation.
Site Speed: Meaning & How to Improve It
This article explains the importance of site speed for web development and digital marketing, and offers tips for measuring and optimizing it.
Search Intent: Meaning & How to Use It to Improve SEO
Learn to classify search intent, create content that satisfies user needs, optimize meta tags, and adapt to evolving search behaviors for engagement.
Robots.txt File: What to Know & SEO Best Practices
Understand the basics of robots.txt files, an essential tool for SEO and moderating web crawler behavior. Find best practices and more.
Rich Results: Basic Guide & SEO Best Practices
Understand how rich results can enhance your website’s visibility on SERPs. Learn how to optimize your site for enhanced search results.
Return On Investment (ROI): Basic Concepts & Examples
Understand the basics of ROI, or Return On Investment. Learn how it’s calculated and why it’s important to your productivity efforts.
Responsive Design: Basics, Examples & Best Practices
Find basic responsive design principles and best practices. Learn how to create web layouts and provide a good experience across devices.
Ranking Factor: What It Means to SEO & How to Rank Better
Learn about SEO ranking factors as we know them. These include content quality, page speed, UX metrics, and others. Understand the essentials.
Quality Score: PPC Basics and How to Improve Yours
Learn what a Quality Score is and how it relates to online advertising. Understand key components and how to optimize them for better ROI.
Programming Languages: Basic Overview & Popular Options
Cover all of the basics about programming languages with this guide. You’ll learn about popular types, how to choose one to learn, and best practices.
Programmatic SEO: What It Is, Examples & Best Practices
Understand the basics of programmatic SEO with this quick guide. Learn what it is, common use cases, and find tips on how to do it properly.
Pogo Sticking: Meaning and How to Improve for SEO
Learn how to prevent Pogo Sticking, a user behavior that can harm your website’s SEO. Understand the impact, causes, and prevention methods.
Paid Search: Meaning & PPC Ad Campaign Fundamentals
Discover the power of Paid Search advertising with our quick guide. Learn how PPC works, its advantages and disadvantages, and key components.