Glossary
Guides on technology terms and common digital skills
Page Authority (PA): What It Is & How to Improve Yours
Find the essentials about Page Authority, a metric Moz developed that measures a web page’s SEO power. Learn how to improve your score.
Organic Search: What It Is & Best Practices for SEO
Learn about organic search, a powerful channel for online content. Leverage SEO techniques for long-term growth benefits.
Listicle: Meaning & Content Best Practices
Learn about listicles, a popular content format. Discover how the listicle format aids content readability and attracts online audiences.
Machine Learning (ML): What It Is and How to Begin
Explore the basics of machine learning (ML) with this guide. We provide examples and a variety of resources for learning more about ML.
Noindex: Meaning & SEO Best Practices
Learn about the noindex directive, or a technique to keep web pages out of search results. Find how to use it correctly for SEO.
Keyword Density: Definition & SEO Best Practices
Understand keyword density and how it relates to SEO. Learn best practices for keyword density and when to consider it for your content.
Link Building: Meaning, Examples & Key Strategies
Learn what link building is and what it means in the context of SEO. Understand how link building works and strategies for earning backlinks.
Link Equity: Meaning & How to Maximize Yours
Learn about link equity and what it means for SEO. Understand link equity and how to use it on your site with key information and strategies.
Keyword Stuffing: What It Is & How to Avoid It
Learn best practices for maintaining a balanced keyword strategy that avoids keyword stuffing and focuses on relevance, user experience, and quality.
Internal Link: Meaning & Why They Matter for SEO
Learn what internal links are and how why they are important to SEO. Understand the basics and internal linking strategies for your site.
Image Optimization: Basics and Best Practices
Learn the basics of image optimization and why it’s important for SEO. Find tools and processes for reducing file size while keeping quality.
Hyperlink: Meaning, Basics & Best Practices for SEO
Uncover the pivotal role of hyperlinks in SEO. Learn about internal and external links, crafting effective hyperlinks, and simple strategies.
HTTPS: Basics and Why It Matters for Web Security
Learn about HTTPS and why it’s important for web security. Discover the benefits of HTTPS and the drawbacks of not using it, now uncommon.
Header Tags: Essentials and SEO Best Practices
Enhance your SEO strategy with this guide on header tags. Discover the role of header tags in HTML, their importance in readability, and SEO.
Googlebot: What You Need to Know for SEO
Explore our guide to Googlebot, the web-crawling software that powers Google’s search engine. Understand how it works, why it’s important for SEO.
Google’s Knowledge Graph: What It Is, With Examples
Learn about Google’s Knowledge Graph: what it is and how it benefits SEO. Understand its role in search results and how to leverage it.
Email Marketing: Basics & How to Get Started
Learn how to leverage email marketing to engage your audience and boost your business growth. Discover email tips, tools, and strategies.
E-E-A-T: Meaning & How to Improve Quality Signals for SEO
Learn what E-E-A-T is and how it relates to SEO. Yes, digital marketing is full of acronyms like this. Understand them with useful info tips.
Don’t Repeat Yourself (DRY): Basic Concepts & Applied Principles
Learn DRY (Don’t Repeat Yourself) principles and how they relate to software development. Find how to apply these to other business concepts.
Crawl Budget: SEO Basics & How to Optimize Your Budget
Unlock the potential of your website’s SEO with our guide on crawl budget. Understand what it is, why it matters for your site’s visibility.