TCB Studio
Site Performance & Indexing

Technical SEO Services

Fix the technical issues that make your site harder to crawl, index, rank, and maintain.

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The Foundation Search Rankings Depend On

Technical SEO is the layer that makes everything else work. If Google cannot crawl your pages correctly, if your site loads slowly, or if indexing issues caused by duplicate content or broken redirects are present, no amount of content or link building will fully compensate for the underlying problems.

This service diagnoses and resolves the technical issues most likely to limit your search performance — starting with the highest-impact problems and working systematically from there.

How It Works

Our proven process for delivering results

1

Audit & Diagnosis

I crawl your site and cross-reference Google Search Console, analytics, Core Web Vitals data, and on-page signals to identify exactly what is blocking indexing, slowing crawls, or suppressing rankings. The goal is a real diagnosis tied to specific URLs and issues, not a generic report of best-practice warnings.

2

Prioritization

I sort findings by estimated ranking impact and implementation effort so the highest-value changes get addressed first. Fast fixes — things like correcting noindex tags on important pages or flattening redirect chains — get resolved before longer-term improvements like Core Web Vitals optimization.

3

Implementation

I either implement fixes directly or provide your dev team with precise specifications so nothing gets lost in translation. This covers redirects, canonical tags, robots.txt updates, schema markup, speed improvements, and any other technical work required by the audit findings.

4

Verification

I validate each fix in Google Search Console and with crawl tools to confirm the right pages are indexable and the problems are actually resolved, not just patched. I also monitor for regressions over the following weeks so new deployments do not quietly undo the work.

What\'s Included

Site speed optimization

Targeted improvements to Core Web Vitals — LCP, CLS, and INP — that reduce load time and meet the thresholds Google treats as ranking signals.

Mobile usability fixes

Identification and resolution of tap target, viewport, and layout issues that cause Google to flag pages as poor mobile experiences.

XML sitemap and robots.txt optimization

Sitemaps updated to include the right pages and exclude low-value URLs, and robots.txt reviewed to make sure crawlers are not blocked from important content.

Canonical tag implementation

Canonical tags added to resolve duplicate content between paginated, filtered, or syndicated pages that compete with each other in search.

Structured data implementation

Schema markup added for services, FAQs, reviews, and local business information to improve how pages appear in search results.

Technical support for local landing page indexation

Crawl and indexation fixes specifically for service-area and location pages that are not being discovered or ranked as expected.

Redirect chain resolution

Identification and flattening of redirect chains and loops that waste crawl budget and dilute link equity passed between pages.

Indexation problem fixes

Investigation and resolution of pages that are excluded from Google's index when they should be ranking, including noindex tags, soft 404s, and crawl errors.

Ways to Work Together

Most projects start in one of three lanes: a focused consultation, flexible hourly help, or a scoped contract engagement. The right path depends on how clear the need is and how much implementation support you want.

Standard package

Website Consultation

Focused review and practical direction

From $75

Timeline: 30-90 minute sessions

Best when you want expert input before deciding whether the work should become hourly support, a scoped project, or something you handle internally.

What's Included

  • Focused strategy session over Google Meet
  • Useful for website, SEO, content, platform, or local visibility questions
  • Practical recommendations and next-step guidance
  • Good fit when you need clarity before deciding what to do next
Book Session
Most Flexible

Hourly Work

Flexible implementation and cleanup

$125/hour

Timeline: Scheduled as availability allows

Best when the work is clear enough to start, but you need senior help executing it without turning it into a larger contract.

What's Included

  • Flexible hands-on support without a retainer
  • Good for fixes, cleanup, page updates, QA, and implementation follow-through
  • Works well after an audit, consultation, or internal planning session
  • Clear hourly billing for focused work
Request Hourly Help
Standard package

Contract Service

Scoped project or ongoing service agreement

Custom scope

Timeline: Defined after discovery

Best when the work needs a defined scope, recurring support, or a more formal service agreement instead of ad hoc hourly help.

What's Included

  • Scoped project or ongoing engagement
  • Useful when the work spans multiple services or requires coordination over time
  • Scope, cadence, and budget defined before work begins
  • Best for contract servicing rather than one-off task support
Discuss Scope

Not sure which path fits? Send the context and I can point you toward the simplest next step.

Ask About Fit

Technical SEO with a Kansas City operating base

Technical SEO can be framed for local, regional, or remote work without sounding like a generic city page. The point is to keep the real market context visible when it helps the offer make sense.

  • Technical SEO that matches the market instead of a filler-heavy location template
  • Location language that reflects how the business actually sells and delivers
  • A page that still reads naturally when the work is local, regional, or remote

Operating base

The business is anchored in Overland Park, Kansas, so the local context can be stated directly instead of implied with vague SEO language.

How work gets done

Some projects need a nearby partner. Others are better handled remotely. The copy can say that plainly and still feel intentional.

Metro reach

We support Overland Park, Lenexa, Olathe, Shawnee, Prairie Village, Leawood, and the wider KC metro.

Remote delivery

When geography is not the selling point, the section can still support remote work without losing credibility.

Who This Is For

Technical SEO works best for:

Sites with slow page load times

Kansas City businesses whose technical issues are holding back local and organic growth

Websites with indexing problems

E-commerce sites needing product schema

Sites after redesigns or migrations

What This Doesn't Include

Technical SEO addresses the infrastructure layer — it does not replace a full SEO strategy or content program.

Not a full SEO strategy or keyword targeting plan — technical fixes lay the foundation, but a content and authority strategy is separate

Not content writing or on-page copywriting

Not development work where fixes require a developer build — I identify and specify what needs to change, implementation may be separate

Not PPC or paid channel management

Not a guarantee of specific ranking improvements from technical fixes alone

About

About TCB Studio

Learn more

Crawl and indexing problems resolved

If Google cannot find or index your pages, nothing else matters. I diagnose crawl issues, fix robots.txt and sitemap problems, and make sure the right pages are visible to search engines.

Speed improvements that affect rankings

Core Web Vitals, image optimization, render-blocking resources, and server response. I focus on the changes that have the clearest impact on real user experience and ranking signals.

Schema and structured data done correctly

Properly implemented schema helps search engines understand your content and can improve how your listings appear — reviews, FAQs, local business details, and more.

Frequently Asked Questions

How much does technical SEO impact rankings?
Significantly. Page speed, mobile usability, and indexing are ranking factors. Fixing technical issues removes barriers to ranking.

What's Core Web Vitals and why does it matter?
Core Web Vitals measure user experience (loading speed, responsiveness, visual stability). Google uses these as ranking factors.

Can you improve my site speed?
Yes. I optimize images, leverage caching, minify code, and work with hosting to improve Core Web Vitals.

Does technical SEO affect local SEO too?
Absolutely. If local pages are slow, hard to crawl, poorly structured, or not indexed correctly, they are much less likely to perform well. Technical SEO supports the visibility of your local content.