Posts
Referring URL: Meaning, Basics & Marketing Tactics
Learn about referring URLs, which digital marketing and SEO tools use to measure and report web traffic.
Traffic Potential (TP): Understand Ahrefs’ Keyword Metric
Learn about Traffic Potential (TP), an SEO metric developed by Ahrefs for understanding keyword potential and value.
Orphan Pages: Basics & How to Fix Them
Learn about orphan pages and why they aren’t great for SEO. Discover simple ways of identifying and fixing orphan pages with this guide.
Search Experience Optimization (SXO): Meaning & Essentials
This guide covers the basic of Search Experience Optimization (SXO), including its benefits and how to improve your search experience.
Ecosia: Basics of The Eco-Friendly Search Engine
Ecosia is a privacy-focused search engine that uses profits to plant trees. Learn about the company and SEO considerations for search.
Vanity URL: Meaning, Examples & Best Practices
Vanity URLs are memorable web addresses that redirect to another page. This guide covers the basics and how to manage them.
Search Generative Experience (SGE): What It Means for SEO
Learn about SGE, a generative AI feature for Google Search results.
Black Hat SEO: What It Is & Harmful Techniques To Avoid
Understand the basics of black hat SEO and why you should avoid its methods. While they can produce results, they almost always harm search performance.
White Hat SEO: What It Is, With Key Techniques & Examples
Learn about white hat SEO and how it differs from black and grey hat techniques. Find the essentials and what you need to know about SEO strategies.
Redirect Chains: Meaning & How To Fix Them
Learn about redirect chains, a common SEO issue. Find why they create problems and how to fix them for your site.
Redirect Types: Basics & SEO Considerations
Many types of redirects exist, each with their own purpose and considerations. This guide covers the options and how to use them.
302 Redirect: Basics, When to Use & SEO Considerations
Learn the pros and cons of using 302 redirects on your website. Understand when to use temporary redirects and their SEO implications.
How to Manage URL Redirects in Squarespace
Learn how to set up a Squarespace redirect for better SEO. Follow this tutorial to manage your website’s pages while preserving link equity.
DIY SEO Software for Self-Starters
We’ve compiled a quick list of SEO tools that are user-friendly and suitable for most people looking to improve search traffic on their own.
Content Supply Chain: Definition & Example Pipeline
Learn about content supply chains, including what they are and how they work. Find an example content pipeline and useful tools.
10 Essential SEO Tips for Wedding Photographers
Wedding photographers will find what SEO elements are important for their site, and how to improve their website for search performance.
Backlink Profile: SEO Basics & How To Build Yours
Learn about backlink profiles, an essential off-page SEO concept.
How to Batch Convert Images to WebP
Convert images to WebP quickly and easily on Mac using this command line tutorial. Get Homebrew and WebP installed.
WebP: Definition, Basics & Popular Image Conversion Tools
This guide covers what you need to know about WebP, an image file format by Google. Learn the pros and cons and find top tools for web images.
SEO Acronyms: Common Abbreviations with Definitions
Find a comprehensive list of the most popular SEO acronyms. Get definitions for common concepts, disciplines, and technical terms.