Author

Taylor Brown

I’m Taylor, the guy who runs TCB Studio. I’m a digital and creative professional based in Kansas City. This site is where I share practical resources and information on helpful technology.

223 articles

April 1, 2023 • Marketing

What is Target CPA? Google Ads & PPC Basics

Learn about Target CPA, a feature in paid advertising that refers to the desired cost per action. Find more and...

April 1, 2023 • SEO

What is a Sitemap? Website & SEO Basics

Learn what a sitemap is, the difference between XML and HTML sitemaps, and how they help search engines crawl, index,...

serp featured image - magnifying glass on a page with flowers

April 1, 2023 • SEO

What is a SERP? Search Engine Results Page Basics

Learn what SERPs are, how search results are structured, and how to optimize for features like organic listings, ads, snippets,...

responsive design - multiple canvases of art

April 1, 2023 • Web Design

What is Responsive Design? Web Basics

Learn about responsive design and how to build websites that work well across devices. Includes testing tools, best practices, and...

robots meta tag featured image - robot reading instructions

April 1, 2023 • SEO

What is a Robots Meta Tag? SEO Basics

The robots meta tag is an essential SEO tool and concept. It helps you manage how search engines and web...

April 1, 2023 • SEO

What are Rich Results? SEO Basics

Understand how rich results can enhance your website's visibility on SERPs. Learn how to optimize your site for enhanced search...

April 1, 2023 • SEO

What is a Redirect? Types & SEO Basics

Understand redirects and their importance for SEO. Learn the difference between 301 and 302 redirects, implementation steps, and best practices...

ranking factor cover - checklist and plants

April 1, 2023 • SEO

What is a Ranking Factor? SEO Basics

Discover key Google ranking factors, including content quality, mobile-friendliness, backlinks, and page speed. Learn to optimize your site for better...

April 1, 2023 • Marketing

What is Project Management? Basics & Tools

Learn what project management is, why it matters, and the key tools, skills, and principles used to plan, organize, and...