TCB Studio
Email Campaigns

Email Marketing Services

Use email strategy and automation to strengthen retention, follow-up, and repeat engagement without overcomplicating the channel.

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Email That Supports Your Business, Not Just Your Inbox

Email marketing is one of the most cost-effective channels a business can run, but only when the strategy, list management, and content are set up to support real goals rather than just pushing sends.

This service covers setup, strategy, automation, and ongoing support for businesses that want to use email as a retention and nurture channel rather than a newsletter afterthought.

How It Works

Our proven process for delivering results

1

Strategy & Planning

I define your audience segments, campaign goals, and email cadence. That includes local audience opportunities, promotions, and retention goals when you serve markets like Overland Park and Kansas City.

2

Setup & Integration

I'll configure your email platform (Mailchimp, Constant Contact, Brevo, etc.), set up automation workflows, and integrate with your website, CRM, and local lead capture points.

3

Content & Design

I create email templates, write compelling copy, and design campaigns that look great on all devices and drive clicks.

4

Send & Optimize

I launch campaigns, track performance (opens, clicks, conversions), and continuously optimize based on real data.

What\'s Included

Email platform setup and configuration

Account setup, domain authentication, sender reputation checks, and templates configured so your platform is ready to send reliably from day one.

List segmentation and audience targeting

Audience segments built around behavior, source, and customer type so each message reaches the people most likely to act on it.

Automated email sequences

Welcome series, lead nurture flows, and abandoned cart automations that follow up with subscribers without requiring manual sends.

Newsletter design and copywriting

Branded templates and written campaign copy that look sharp on all devices and give subscribers a reason to keep opening.

Local campaign messaging

Promotional and event-driven campaigns tailored to service-area audiences in Overland Park and Kansas City, including seasonal offers and location-specific updates.

A/B testing for subject lines and content

Structured tests on subject lines, CTAs, and email content so optimization is based on real performance data, not guesswork.

Integration with forms, CRM, and e-commerce platforms

Connections between your email platform, lead capture forms, CRM, and store so subscriber data flows cleanly without manual imports.

Performance tracking and reporting

Open rates, click-through rates, conversions, and list health tracked and reviewed so you can see what is working and where to improve.

Review, referral, and re-engagement flows

Post-purchase and relationship-building automations that help local businesses win reviews, referrals, and repeat customers over time.

Deliverability optimization

SPF, DKIM, and sender reputation setup that keeps emails out of spam folders and ensures your campaigns actually reach the inbox.

Email Marketing Packages

Fixed-scope setup engagements. I configure your platform, build your templates, wire up the automations, and hand it off in a state you can actually maintain.

Standard package

Platform Setup

Get your email platform configured and ready to send

$399

Timeline: 3–5 days

What's Included

  • Mailchimp (or Brevo/Constant Contact) account setup and domain authentication
  • List import, cleanup, and basic segmentation
  • One branded email template (header, footer, body layout)
  • Welcome email written and configured
  • Unsubscribe and compliance settings (CAN-SPAM / GDPR basics)
  • Deliverability checklist — SPF, DKIM, sender reputation review
  • Handoff doc with how to send your first campaign
Request This Package
Most Popular

Setup + Automation

Platform setup plus a working welcome sequence and follow-up flow

$799

Timeline: 1–2 weeks

What's Included

  • Everything in Platform Setup
  • Welcome sequence (3–4 emails) written, designed, and scheduled
  • One additional automation — lead follow-up, post-purchase, or re-engagement (your choice)
  • Two branded templates (campaign + automation)
  • List segmentation based on signup source or customer type
  • Basic A/B subject line setup on welcome email
  • Training call: how to manage lists, edit automations, and read reports
Request This Package
Standard package

Full Program

A complete email foundation built and handed off running

$1,299

Timeline: 2–3 weeks

What's Included

  • Everything in Setup + Automation
  • Up to three automation sequences (welcome, nurture, and re-engagement or post-purchase)
  • Campaign calendar and send schedule for the first 90 days
  • Three branded templates
  • Audience segmentation strategy and tagging setup
  • First campaign written, designed, and sent together
  • One-hour strategy session to align goals, cadence, and content direction
  • Written summary of what was built and how to keep it running
Request This Package

Not sure which scope fits? Describe where your email setup is right now and I'll point you toward the right starting point.

Ask Which Package Fits

Other Ways to Work Together

Not ready for a full package yet — or not sure which one fits? You can also start with a quick consultation, get hourly help, or open a scoped contract inquiry.

Standard package

Website Consultation

Focused review and practical direction

From $75

Timeline: 30-90 minute sessions

Best when you want expert input before deciding whether the work should become hourly support, a scoped project, or something you handle internally.

What's Included

  • Focused strategy session over Google Meet
  • Useful for website, SEO, content, platform, or local visibility questions
  • Practical recommendations and next-step guidance
  • Good fit when you need clarity before deciding what to do next
Book Session
Most Flexible

Hourly Work

Flexible implementation and cleanup

$125/hour

Timeline: Scheduled as availability allows

Best when the work is clear enough to start, but you need senior help executing it without turning it into a larger contract.

What's Included

  • Flexible hands-on support without a retainer
  • Good for fixes, cleanup, page updates, QA, and implementation follow-through
  • Works well after an audit, consultation, or internal planning session
  • Clear hourly billing for focused work
Request Hourly Help
Standard package

Contract Service

Scoped project or ongoing service agreement

Custom scope

Timeline: Defined after discovery

Best when the work needs a defined scope, recurring support, or a more formal service agreement instead of ad hoc hourly help.

What's Included

  • Scoped project or ongoing engagement
  • Useful when the work spans multiple services or requires coordination over time
  • Scope, cadence, and budget defined before work begins
  • Best for contract servicing rather than one-off task support
Discuss Scope

Not sure which path fits? Send the context and I can point you toward the simplest next step.

Ask About Fit

Email Marketing with a Kansas City operating base

Email Marketing can be framed for local, regional, or remote work without sounding like a generic city page. The point is to keep the real market context visible when it helps the offer make sense.

  • Email Marketing that matches the market instead of a filler-heavy location template
  • Location language that reflects how the business actually sells and delivers
  • A page that still reads naturally when the work is local, regional, or remote

Operating base

The business is anchored in Overland Park, Kansas, so the local context can be stated directly instead of implied with vague SEO language.

How work gets done

Some projects need a nearby partner. Others are better handled remotely. The copy can say that plainly and still feel intentional.

Metro reach

We support Overland Park, Lenexa, Olathe, Shawnee, Prairie Village, Leawood, and the wider KC metro.

Remote delivery

When geography is not the selling point, the section can still support remote work without losing credibility.

Who This Is For

Email Marketing works best for:

E-commerce stores wanting to recover abandoned carts and drive repeat purchases

B2B companies nurturing leads through longer sales cycles

Service providers staying top-of-mind with past clients

Content creators and publishers growing engaged audiences

Overland Park and Kansas City businesses promoting repeat visits and local offers

Local businesses building customer loyalty and repeat visits

What This Doesn't Include

Email marketing is focused work — being clear about the boundaries keeps the engagement productive.

Not social media management or social ad campaigns

Not full content production. Blog posts, landing pages, and editorial content are separate services.

Not SMS or push notification strategy unless explicitly scoped

Not CRM implementation or sales pipeline setup — I can recommend tools but not build the CRM

Not a guarantee of open rates or revenue outcomes

About

About TCB Studio

Learn more

You own the channel

An email list is a business asset you control — not rented reach on a platform that can change its rules at any time.

Automation that earns attention

Welcome sequences, abandoned cart flows, and re-engagement campaigns deliver relevant messages at the right moment without requiring manual effort each time.

Clear, measurable returns

Opens, clicks, conversions, and revenue per send are all trackable — making email one of the easier channels to evaluate and improve.

Frequently Asked Questions

Which email platform do you recommend?
It depends on your needs. Mailchimp is great for small businesses and e-commerce. Brevo (formerly Sendinblue) offers excellent deliverability and automation. For advanced needs, I can recommend platforms like ActiveCampaign or HubSpot. I'll recommend the best fit during discovery.

How often should I send emails?
It depends on your audience and goals. Weekly newsletters work well for content-driven businesses. E-commerce might send 2-3 times per week with promotions. B2B nurture sequences might be bi-weekly. I'll help you find the right cadence based on engagement data.

Can you help me grow my email list?
Yes. I can set up lead magnets, optimize signup forms, create pop-ups and embedded forms, and integrate with your website. Growing a quality list is part of my strategy.

Do you write email copy or just set up the platform?
I do both. I can handle the technical setup, template design, copywriting, and ongoing campaign management—or work with your team on just the pieces you need help with.

How do you measure email marketing success?
I track open rates, click-through rates, conversion rates, and revenue generated. I also monitor list growth, unsubscribe rates, and deliverability. You'll get clear, actionable reports showing what's working and what to improve.

Can email marketing support local SEO in Overland Park?
Yes. Email marketing does not replace local SEO, but it can strengthen it by driving repeat visits to local service pages, promoting reviews and referrals, keeping your brand top-of-mind, and helping you turn local traffic into returning customers. For Overland Park businesses, that means smarter follow-up with nearby audiences and stronger first-party customer relationships.