TCB Studio
Technical + Content Audit

SEO Site Audits

Find the technical, content, local, and structural issues that are holding back your search visibility, then leave with a prioritized plan for what to fix first.

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What an SEO Site Audit Covers

An SEO site audit is a practical diagnostic review of how well your website can be crawled, understood, ranked, and used. The goal is not to produce a huge report full of tool exports. The goal is to identify the issues that are most likely to affect visibility, conversions, and future SEO work.

I review the site from several angles: technical SEO, on-page structure, content quality, internal linking, local search signals where relevant, competitor context, and the analytics or Search Console data available. The result is a prioritized action plan you can use before a redesign, after a migration, or before committing to ongoing SEO support.

How the SEO Audit Works

A useful audit should move from diagnosis to prioritization, then turn findings into work that can actually be acted on.

1

Crawl and data review

I crawl the site and review available signals from the live site, Search Console, analytics, page templates, indexable URLs, redirects, and visible search results.

2

Technical and content diagnosis

I look for crawl, indexation, performance, schema, metadata, heading, content, and internal-linking issues that make the site harder to rank or use.

3

Search and competitor context

I compare your pages to the pages already earning visibility so the recommendations reflect real search intent, not just generic best practices.

4

Priority roadmap

You get a clear action plan with recommended sequencing, likely impact, implementation notes, and next-step options.

Audit Areas

The exact scope depends on the audit tier and the site itself, but these are the main areas I review across SEO audits.

Technical SEO health

Crawlability, indexing, robots directives, XML sitemaps, redirects, broken URLs, canonical tags, duplicate paths, and other technical issues that can weaken search performance.

On-page SEO and content structure

Titles, meta descriptions, headings, page hierarchy, body copy, image context, internal links, and whether each important page clearly matches the right search intent.

Usability and design review

Layout friction, CTA clarity, trust signals, mobile readability, navigation issues, and design choices that make the site less effective after someone lands on it.

Local SEO when relevant

Service-area targeting, location pages, local intent coverage, Google Business Profile alignment, citation consistency, and nearby-market visibility gaps.

Competitor and keyword research

Benchmarking, search intent checks, keyword opportunities, content gaps, and the difference between what your site covers and what competing pages already answer.

Measurement and reporting inputs

Search Console, GA4, conversion tracking, and available reporting inputs that help explain what is working, what is declining, and where the audit should focus.

Site architecture and internal linking

Navigation, crawl depth, hub pages, service-page relationships, breadcrumb paths, and whether important pages receive enough internal support.

Priority and implementation planning

A practical sequence for fixes, with fast changes separated from larger technical, content, design, or development work.

Migration and redesign risks

Useful before or after site changes to catch URL, redirect, template, indexing, and content risks that can quietly damage search visibility.

SEO Audit Pricing

Choose the level of audit detail that fits the amount of clarity and planning you need right now.

Standard package

Quick

A concise baseline audit

$300

Best when you want a practical overview before deciding on deeper SEO work.

What's Included

  • Technical SEO crawl and quick health review
  • On-page and usability review of key pages
  • Top issues summary with a short action checklist
  • PDF deliverable with priority fixes
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Recommended

Growth

A more complete audit for active improvement work

$600

The best fit for most businesses that want a clear roadmap before moving into implementation or monthly SEO.

What's Included

  • Everything in the quick audit with deeper technical review
  • Competitor benchmarking and keyword opportunity checks
  • Local SEO review when relevant to the site
  • Expanded PDF with clearer sequencing and priorities
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Standard package

Full

A deeper audit for planning next-step SEO work

$1,100

Best when you want the audit to function as a stronger planning document, not just a diagnostic snapshot.

What's Included

  • Deeper technical and content review across the site
  • Keyword and content opportunity planning
  • Analytics and reporting review where access is available
  • A 3-month priority roadmap with clearer action sequencing
Request This Audit

Not sure which audit is the right fit? Use the inquiry form below and I can help you choose the best option for your site.

Ask Which Audit Fits

Other Ways to Work Together

Not ready for a full package yet — or not sure which one fits? You can also start with a quick consultation, get hourly help, or open a scoped contract inquiry.

Standard package

Website Consultation

Focused review and practical direction

From $75

Timeline: 30-90 minute sessions

Best when you want expert input before deciding whether the work should become hourly support, a scoped project, or something you handle internally.

What's Included

  • Focused strategy session over Google Meet
  • Useful for website, SEO, content, platform, or local visibility questions
  • Practical recommendations and next-step guidance
  • Good fit when you need clarity before deciding what to do next
Book Session
Most Flexible

Hourly Work

Flexible implementation and cleanup

$125/hour

Timeline: Scheduled as availability allows

Best when the work is clear enough to start, but you need senior help executing it without turning it into a larger contract.

What's Included

  • Flexible hands-on support without a retainer
  • Good for fixes, cleanup, page updates, QA, and implementation follow-through
  • Works well after an audit, consultation, or internal planning session
  • Clear hourly billing for focused work
Request Hourly Help
Standard package

Contract Service

Scoped project or ongoing service agreement

Custom scope

Timeline: Defined after discovery

Best when the work needs a defined scope, recurring support, or a more formal service agreement instead of ad hoc hourly help.

What's Included

  • Scoped project or ongoing engagement
  • Useful when the work spans multiple services or requires coordination over time
  • Scope, cadence, and budget defined before work begins
  • Best for contract servicing rather than one-off task support
Discuss Scope

Not sure which path fits? Send the context and I can point you toward the simplest next step.

Ask About Fit

SEO Site Audit with a Kansas City operating base

SEO Site Audit can be framed for local, regional, or remote work without sounding like a generic city page. The point is to keep the real market context visible when it helps the offer make sense.

  • SEO Site Audit that matches the market instead of a filler-heavy location template
  • Location language that reflects how the business actually sells and delivers
  • A page that still reads naturally when the work is local, regional, or remote

Operating base

The business is anchored in Overland Park, Kansas, so the local context can be stated directly instead of implied with vague SEO language.

How work gets done

Some projects need a nearby partner. Others are better handled remotely. The copy can say that plainly and still feel intentional.

Metro reach

We support Overland Park, Lenexa, Olathe, Shawnee, Prairie Village, Leawood, and the wider KC metro.

Remote delivery

When geography is not the selling point, the section can still support remote work without losing credibility.

Is This Right for You?

SEO audits work best when you want clarity on what is wrong, what matters most, and what to do next without committing to ongoing SEO work first.

Websites not ranking as well as they should

Businesses that want a clear audit before investing deeper in SEO

Businesses planning to invest in SEO

Sites after major redesigns or migrations

Anyone wanting an unbiased view of their SEO health

Local service businesses that need to understand why competitors are showing up more often

Teams that have received generic SEO reports but still do not know what to fix first

What This Audit Is Not

A clear audit scope keeps the work focused on diagnosis, prioritization, and practical recommendations.

Not an ongoing SEO retainer

Not a guarantee of rankings or traffic increases

Not a bulk content writing package

Not a replacement for development work when technical fixes require code changes

Implementation after the audit is separate and can be scoped through hourly support if needed

About

About TCB Studio

Learn more

TCB Studio is based in Overland Park and works with businesses across the wider Kansas City area, but these audits are not limited to one city or region. The goal is to give you a clear, useful read on where your site stands and what to fix first.

My background is in web strategy, SEO, content structure, and practical site improvement work. These audits are designed to be direct and actionable, with a PDF deliverable you can use internally or take into your next round of work.

Practical audits

Focused on diagnosis, prioritization, and usable recommendations instead of vague reporting.

Local context when needed

Strong local SEO context for nearby markets when location-based visibility matters, without limiting the service to one metro.

Clear deliverables

Each audit is built around a documented PDF output so you leave with something concrete to reference.

Frequently Asked Questions

What's included in an SEO audit?
Each audit tier has its own scope. Depending on the tier, the audit can include technical SEO, on-page review, content structure, local SEO, competitor benchmarking, keyword opportunities, reporting inputs, and a prioritized PDF with recommended next steps.

How long does an SEO site audit take?
Most audits are delivered within a few business days, depending on site size, complexity, access to Search Console or analytics, and current client load. Larger sites or deeper strategy audits may take longer.

Do I need Google Search Console or GA4 access?
Access is helpful but not always required. I can still audit the live site without it, but Search Console and analytics data make the recommendations stronger because they show which pages and queries already have traction.

After the audit, do you implement the recommendations?
No. These audits are diagnosis and recommendations only. If you want help afterward, you can reach out for hourly services.

Will the audit include a huge spreadsheet of every possible issue?
No. I may use crawl exports while reviewing the site, but the deliverable is built around usable priorities. The point is to clarify what matters, not bury you in raw tool output.

Can an SEO audit help with local rankings?
Yes. If local visibility matters, an audit can surface weak service pages, GBP alignment issues, local content gaps, and technical problems that make it harder to compete in nearby-market searches.

Is this useful before a website redesign?
Yes. An audit before a redesign can identify pages, URLs, rankings, content, and technical requirements that should be protected during the rebuild instead of discovered after traffic drops.