Taylor Brown

Taylor Brown

Hey, I’m Taylor, the guy who runs TCB Studio. I’m a digital marketing and creative professional based in Los Angeles. This site is where I share what I’m always looking for myself: practical resources, useful templates, and insights on digital tools that make life easier.

Posts by Taylor Brown

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Traffic Potential (TP): Understand Ahrefs' Keyword Metric

Learn about Traffic Potential (TP), an SEO metric developed by Ahrefs for understanding keyword potential and value.
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Orphan Pages: Basics & How to Fix Them

Learn about orphan pages and why they aren't great for SEO. Discover simple ways of identifying and fixing orphan pages with this guide.
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Search Experience Optimization (SXO): Meaning & Essentials

This guide covers the basic of Search Experience Optimization (SXO), including its benefits and how to improve your search experience.
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Ecosia: Basics of The Eco-Friendly Search Engine

Ecosia is a privacy-focused search engine that uses profits to plant trees. Learn about the company and SEO considerations for search.
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Vanity URL: Meaning, Examples & Best Practices

Vanity URLs are memorable web addresses that redirect to another page. This guide covers the basics and how to manage them.
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Search Generative Experience (SGE): What It Means for SEO

Learn about SGE, a generative AI feature for Google Search results.
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Black Hat SEO: What It Is & Harmful Techniques To Avoid

Understand the basics of black hat SEO and why you should avoid its methods. While they can produce results, they almost always harm search performance.
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White Hat SEO: What It Is, With Key Techniques & Examples

Learn about white hat SEO and how it differs from black and grey hat techniques. Find the essentials and what you need to know about SEO strategies.
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Redirect Chains: Meaning & How To Fix Them

Learn about redirect chains, a common SEO issue. Find why they create problems and how to fix them for your site.
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Redirect Types: Basics & SEO Considerations

Many types of redirects exist, each with their own purpose and considerations. This guide covers the options and how to use them.
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302 Redirect: Basics, When to Use & SEO Considerations

Learn the pros and cons of using 302 redirects on your website. Understand when to use temporary redirects and their SEO implications.
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How to Manage URL Redirects in Squarespace

Learn how to set up a Squarespace redirect for better SEO. Follow this tutorial to manage your website's pages while preserving link equity.