Glossary
Guides on technology terms and common digital skills
Alt Text: Image Accessibility and SEO Basics
Learn the importance of alt text and how to write effective image descriptions. This beginner’s guide explains the essential details.
A/B Testing: Basics and How to Start
Learn about A/B testing and how it can improve user engagement and conversion rates. Discover popular A/B testing tools and best practices.
Organic Traffic: Basics and How to Increase It
Learn how to increase organic traffic to your website with effective SEO practices, quality content creation, and online networking.
Meta Descriptions: Basics, Examples & Best Practices
Meta descriptions are HTML tags for pages that provide context to search engines and searchers. Learn how to use them well here.
Natural Language Processing (NLP): Basics & Examples
Learn about NLP, a field of AI that focuses on interpreting natural language. NLP is used in many real-world applications, such as chatbots.
Off-Page SEO: Common Tasks & Best Practices
Learn about off-page SEO, a subcategory of search engine optimization. This guide covers basic tasks and best practices for off-site search efforts.
Pay-Per-Click (PPC): Learn The Essentials
Dive into our guide to PPC (Pay-Per-Click) advertising. Uncover the basics, understand its significance, and discover key components.
Web Crawlers: Basics & Why They’re Important to SEO
Discover the basics of web crawlers, including what they are, how they work, and how they’re relevant to search engines and SEO.
Web Design: Essentials, Tips & How to Get Started
Learn about the importance of web design. Find popular design tools, key elements of effective design, and how to get started in web design.
Content Management Systems (CMS): Basics & Popular Solutions
Curious about Content Management Systems (CMS)? Discover how CMS platforms simplify website creation, content management, and maintenance.
Conversion Rates: Meaning & How to Improve Them
Learn how to improve your website’s conversion rate with this quick guide. Understand the factors that impact conversion rates and discover strategies.
E-Commerce: Basics and How to Get Started
This quick guide provides an overview of what e-commerce is, as well as tips on how to get started with your own e-commerce store. Find store builders, etc.
Hreflang Tag: Basics, Code Examples & Best Practices
Learn what hreflang tags are, their SEO benefits, and how to implement them correctly on your multilingual or multinational website.
Black Hat SEO: What It Is & Harmful Techniques To Avoid
Understand the basics of black hat SEO and why you should avoid its methods. While they can produce results, they almost always harm search performance.
White Hat SEO: What It Is, With Key Techniques & Examples
Learn about white hat SEO and how it differs from black and grey hat techniques. Find the essentials and what you need to know about SEO strategies.
Search Engine Results Page (SERP)
Learn about Search Engine Results Pages (SERPs), including what they mean for SEO and how you can optimize your content for better results and more clicks.