Author

Taylor Brown

I’m Taylor, the guy who runs TCB Studio. I’m a digital and creative professional based in Kansas City. This site is where I share practical resources and information on helpful technology.

228 articles

August 21, 2023 • Marketing

What is CRO? Conversion Rate Optimization Basics

Learn what Conversion Rate Optimization (CRO) is, why it matters, and how to improve conversions using A/B testing, UX improvements,...

August 18, 2023 • Marketing

What is A/B Testing? Basics and How to Begin

A/B testing compares two versions of a page or asset to see which performs better. Learn how it works, what...

August 16, 2023 • SEO

Google Maps: A Local SEO Guide for Businesses

Learn how to optimize your Google Maps listing and improve your local SEO factors. Increase your local visibility, drive traffic,...

August 14, 2023 • SEO

What is HTTPS? Web Security Basics

A simple guide to HTTPS explaining how it works, how SSL/TLS encryption protects data between browsers and servers, and why...

August 11, 2023 • Marketing

What is Quality Score? PPC Basics

A simple guide to Quality Score in Google Ads, including how it works, why it matters for PPC campaigns, and...

August 9, 2023 • Software

Airtable

Airtable is a collaboration tool that blends the best of spreadsheets and databases. Learn how to get started, tips and...

August 7, 2023 • SEO

What is a Featured Snippet? SEO Basics

Learn what featured snippets are, why they matter for SEO, and how to optimize your content to earn “position zero”...

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August 3, 2023 • SEO

What is Site Speed? SEO & Web Basics

A beginner’s guide to site speed, including what it is, how to test it, and proven ways to improve website...

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August 2, 2023 • SEO

What is Keyword Difficulty in SEO? Meaning & Basics

Learn what keyword difficulty is, how SEO tools calculate it, and how to use KD with search volume, intent, and...